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一般社団法人Blooming Aromaは、日本式アロマを広める協会です。香りで人を癒し、花開かせるをテーマに、NYと白金台を拠点にセミナーやアロマ商品の販売などを行っています。

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    エフェメラルな香りにこそ感じる「いま、この時」

    エフェメラルな香りにこそ感じる「いま、この時」

    1200年あまりの日本の香りの歴史の中で・・ 香りという目には見えない物質的な「モノ」は、「ZEN(禅)」や「Meditation(瞑想)」と結びついて、香道として発展してきました。 ​ 日本の茶道家や知識階級、武将達は、 1つの香りに心を集中させ、何かを感じ取ろうとするひとときに、 禅的な精神の鍛錬を求めました。 ​ 武将は戦に際し、兜の内側に香りをつけて出陣したといいます。身を清めて精神統一すると共に、万一、敵に打ち破れ、言葉を失ったとしても、香りで自らの品位を伝えるという武士の美意識の現れです。 ​ 先の命のあるなしも分からなかった昔の武士達。 刻々と消えゆく香りだからこそ、命の輝き、「いま、この時」に存在する自分を強く感じることができたのです。 そして、「いま、この時」 ・・・を輝かせて見せてくれる香りを、 Blooming Aromaシリーズの商品「Mind Uplifting」に詰め込みました。 商品・・と言っても、それは「モノ」ではなく、 小さな小瓶に詰まった1200年の歴史が濃縮された、香りの美意識の体験✨です。
    Online sales has started!  [Blooming Aroma Series]

    Online sales has started! [Blooming Aroma Series]

    Online sales has started! http://www.bloomingaroma.com/products (Japanese follows) What we offer is “a modern take on the history of Japanese fragrances filled with our distinct aesthetics” through blend of aromatic essential oils. Thousand two hundred years of Japanese history of fragrance through which Japanese people conveyed their dispositions, evolved into “Kodo (香道)”. We condensed the aesthetics that guided Japanese aristocracies and samurai in their love of fragrance
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    特集記事
    日常をアートに。香りの魔法

    日常をアートに。香りの魔法

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    最新記事
    エフェメラルな香りにこそ感じる「いま、この時」

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    Online sales has started!  [Blooming Aroma Series]

    Online sales has started! [Blooming Aroma Series]

    貴女の美を解放するGoddess Steps〜NYショービズの女神達の秘法

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